Idaho roots.
Medicaid experience.

Leveraging more than 80 years of experience providing innovative solutions to improve health outcomes while driving down the cost of care for members across Idaho, Healthy Blue is ready to strengthen the health, safety and independence of Idahoans served by Medicaid.

About Healthy Blue

Healthy Blue is a collaboration formed by Gemstone Holdings, Inc., parent company of Blue Cross of Idaho and Anthem Partnership Holding Company, LLC (Anthem), specifically to serve Idaho Medicaid enrollees. Anthem has over 35 years of Medicaid experience through its parent and affiliated companies, serving more than 8 million Medicaid enrollees across 24 markets. Its expertise – combined with Blue Cross of Idaho’s over 80 years of service to Idahoans and longstanding provider relationships – positions Healthy Blue to bring both innovation and improved outcomes to the Idaho Medicaid program as it transitions to managed care for the new contract.

Member focused

We aim to make healthcare simpler for individuals through a whole-person approach that addresses their physical, behavioral and social needs to have a measurable impact on quality of life and well-being. Our efficient and cost-effective model offers high-quality services, streamlining access to care.

  • Focusing on each individual’s needs and preference and facilitating timely, effective care.
  • Ensuring all members, including those in rural and frontier areas, get comprehensive care from trusted providers.
  • Advancing health beyond healthcare through data analytics and collaboration with community resources.
Mother and young daughter sharing a happy moment by a window

Advancing healthcare through innovation

At Healthy Blue, purposeful innovation is key to transforming a person’s overall health beyond the healthcare they receive. This is driven by:

  • Harnessing industry-leading data capabilities.
  • Developing unique solutions to meet members, providers and community needs.
  • Investing in strategic partnerships and technology.
Mother and son on a telehealth video visit with a doctor

Elevating standards for lasting impact1

80%

of members in a Family Stabilization program who were experiencing homelessness with co-occurring behavioral health conditions and/or substance use disorder transitioned to stable, permanent housing at an affiliate plan.

98%

of members in child welfare programs at an affiliate plan participate in integrated care coordination.

Over 50%

reduction in emergency department and inpatient visits for members with social drivers of health interventions through the Collaborative Care Model program at an affiliate plan.

40%

decrease in neonatal abstinence syndrome (NAS) occurrence for pregnant members in the Women’s Wellness & Recovery Program at an affiliate plan.

Strengthening communities

We are building additional relationships across Idaho, investing in organizations and services that make communities stronger and healthier. Key focus areas include:

  • Maternal and childhood health
  • Individuals in foster care
  • Behavioral health
  • Provider shortages
  • Workforce development
Group of women talking together at a community gathering

Investments that go above and beyond

The alliance partners forming Healthy Blue have a long history of investing in the communities they serve, delivering whole-person health services and bringing trusted local solutions in partnership with community-based organizations. We are strengthening those capabilities for Medicaid populations and expanding scalable investments in Idaho communities that address social determinants of health.

We’re leveraging more than 100 partnerships that Blue Cross of Idaho has with community organizations.

Healthy Blue’s partnership with Boys & Girls Club of Ada County supports more than 4,700 youth through development programs that address academic success, nutrition, mental health and overall well-being.

More than 17,000 individuals each month are served by The Idaho Foodbank’s Mobile Pantry, supported by Healthy Blue.

Our commitment to exceeding expectations results in improved health outcomes. By going the extra mile, we will enhance the quality of life for Idahoans.

Healthy Blue in action

Youth empowerment

Our partnership with Big Brothers Big Sisters supports a new mobile unit, which will expand their services to four rural counties.

Maternal and child health supports

Our collaboration with the Idaho Diaper Bank supports 46 partner agencies that have served more than 193,000 babies.

Workforce development

Our endowment with Boise State University School of Nursing supports both undergraduate and graduate programs.

Let’s work together

Collaborate with Healthy Blue to improve the health and well-being of Idahoans.